I know the idea of video email is fairly new. Imagine receiving a birthday video email, information on a property that you were seeking, or advanced notice of a new car model with a video of it within the email. Certainly providing links to videos on emails is becoming common, and many marketers do that. So why not take the next step?
What You Could and Cannot Do. First, at this time, video email marketing software in an email is not possible. Some day it might happen, but today email servers don’t possess the necessary software for this particular. This means text links or graphics. Research suggests that utilizing a graphical representation of your own video then providing a direct hyperlink to the recording email is the simplest way to achieve video emailing at this time.
The Situation For Video Emails. Inside an article by Mark Brownlow, “Video email: current practices”, he discusses the research on video emailing. There are some interesting statistics. Checking out this statistic, it really is obvious that video is currently acceptable to the majority of internet viewers. “According to comScore, US Online users viewed 14.8 billion online videos in January, with YouTube alone scoring over 100 million unique viewers because same period”. Finally video has come of age, and we are all conditioned to make use of it.
Comparing emails without or with a youtube video link, “If not linking to video his click through rates are between 20-27%…when linking to online video it’s consistently between 51-65%” Anna Yeaman. We realize which a video link receives a better open rate when compared to a simple text message.
Having an image within the email, views are 5-ten times as numerous! Campaign Monitor reported that: “the screen grab was clicked on more than 5 times as frequently as the text link.” Mark Brownlow says of their own email campaigns, “Within my own newsletters, a youtube video image attracts between two and 10 times the clicks that the accompanying text link gets”. Can you get this? In case you have a suitably constructed image within your email, 5-ten times many people will click on the link and view your video. If you are in sales, information dissemination, advertising what can you spend to possess 5-ten times many people view your message?
We are all acquainted with text links pointing to videos. They are common in emails now. The process is the fact that link is generally a bunch of numbers a meaningless symbols and never very sexy! The writer puts a catchy headline inside to entice one to click. So now you get about double click through rates once you direct your emails to a video, therefore it is pretty good compared to sending those to a text blog entry as an example.
A Relevant Video thumbnail is where you obtain a picture to simply click to be able to play in the video email. A very well produced image seems like a play button. Whenever you click on the image it opens up a browser and plays the email seamlessly. When you use a relevant video thumbnail similar to this, the study suggests a 5-ten times better response compared to a standard text link! This really is huge.
It is far from intrusive, while you only view the video if you click on the link. We believe this really is the easiest method to use video email at this time, and also the research backs us up. In comparison to an e-mail having a simple text connect to your blog post, you will likely view a 10-20 times greater open rate. This really is phenomenal VIDEO WITHIN THE EMAIL
There is an email company or two around given that sends a message with a video within it. Although this seems great, imagine receiving 20 emails and each and every time you click one a relevant video starts paying! I do believe this really is intrusive, and several will probably get angry at invasion with their personal space. As well, with many of them you will need special software or plug ins to see them.
For this reason within your face aspect, I would recommend that the best form of video email now and to the future will be the thumbnail version, where with all the click of any mouse a top quality video plays seamlessly.
What Video Email Service Should You Use? I think by you can now see why I am just so excited by the concept of video email. It is exciting, new and that i have faith in the same space as TV was when it first appeared. Today video emails are swsipc that common. This implies sending information this way is extremely very likely to get opened. As people become a little more acquainted with the technology, expect better still reply to video emails, and reduced openings of more traditional text links.
Video Email will be the new emerging technology in video. Right now you can capitalize out of this new wave. Television used to get tremendous response from their ads in the event it first started. The same holds true of video email right now. In future years when it becomes more common, the outcomes will probably diminish, so just why not benefit from it right now.